Merlotti Signs With Grey as Executive CD

LOS ANGELES Grey said it has hired Bob Merlotti as executive vice president, executive creative director of its Los Angeles office.

Merlotti, 42, joins Grey on March 10. He was previously senior partner, group creative director at J. Walter Thompson in Chicago and also spent 11 years at DDB Chicago.

Peter Mooney, who has served as co-president and chief creative officer at Grey here, now takes the title of executive vice president and creative director. While Mooney’s managerial responsibilities have been diminished and the co-president title has been eliminated, his creative duties have increased, said John Crosson, president of Grey in Los Angeles. Mooney will now work with Grey clients throughout North America, Crosson said. He will continue to be based in Los Angeles.

“We wanted Peter to be able to impact more than just our clients,” said Crosson. “Peter is spreading his wings across a broader territory.”

Merlotti, who reports to Crosson, was hired following a national search that began in December. He brings to the shop a combination of beer and fast-food experience. In addition to creating several Super Bowl spots for Bud Light, he is credited with the 1997 “Did Somebody Say McDonald’s?” campaign that helped DDB Chicago reclaim the $500 million McDonald’s account from Leo Burnett. The McDonald’s campaign also garnered Merlotti a Cannes Lion. In addition, Merlotti has also worked on brands such as Miller Genuine Draft and Kraft’s Miracle Whip.

“His reel is fantastic, and his awards and reputation are all well-deserved,” said Crosson.