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NEW YORK Merkley + Partners has added four new creative assignments from Ferrero USA, a client since 2004, the agency confirmed.
The Omnicom Group shop declined to reveal spending for the new tasks, which came without reviews. Sources, however, put the total budget at $15-20 million.
Merkley has added interactive duties on Tic Tac; ad duties on two new flavors of Tic Tac; ad duties on two new flavors of Tic Tac Bold; and ad duties on Rondnoir, a new line of dark chocolate that will hit stores this fall.
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