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NEW YORK Mercedes-Benz has unveiled a partnership with New Line Cinemas on multi-platform brand integration that involves featured placement in Sex and the City: The Movie and promotional ads, ahead of the film’s May 30 release nationwide.
The brand’s S-Class sedan, as well as the Mercedes-Benz-sponsored “New York Fashion Week,” will be in the backdrop of several scenes in Sex and the City. Also appearing in the film will be the new GLK-350 compact SUV, driven by Samantha Jones, one of the four main characters.
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