Mercedes Puts 'Sex and the City' on Wheels

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Mercedes-Benz has unveiled a partnership with New Line Cinemas on multi-platform brand integration that involves featured placement in Sex and the City: The Movie and promotional ads, ahead of the film’s May 30 release nationwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in