Mendes Directs eBay 'His Way'

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SAN FRANCISCO Sam Mendes, Oscar-winning director of American Beauty, will make his advertising debut next week with eBay spots from Goodby, Silverstein & Partners, the client confirmed.

The director, who produced the package through Los Angeles-based production company Moxie Pictures, has filmed three spots for the online auction site, according to eBay vice president of consumer marketing Gary Briggs.

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