Melania Trump to Make Aflac Ad Debut

NEW YORK The Aflac duck’s voice has been restored, thanks to Melania Trump.

Aflac, the Columbus, Ga., insurance company, said it would unveil a spot on May 2 in which the new wife of Donald Trump provides the duck’s voice, saying more than the standard “Aflac!” line.

The client spent $70 million in U.S. media in 2004, per Nielsen Monitor-Plus.

In more recent executions from its ad agency, Publicis Groupe’s The Kaplan Thaler Group here, Aflac had silenced the duck in favor of dialogue between human characters that gave more information about the benefits.

The new 30-second, black-and-white spot, titled “Experiment,” is set inside a laboratory. Trump is strapped to one table while the duck is strapped to another, as a mad scientist explains to his assistant that he will transpose their voices “to tell the world the benefits of Aflac with sex appeal!”

After the assistant throws the switch, the voices are exchanged: the duck wakes up and says in a sultry voice, “If you’re hurt and can’t work, Aflac can help pay your bills with cash.” Trump pops up and blurts “Aflac!” in the familiar duck voice (provided by comic Gilbert Gottfried).

In a statement, Aflac chairman and CEO Dan Amos said, “Following five years of saying only ‘Aflac,’ we believe viewers will enjoy seeing the Aflac duck talk. The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal.”

Trump, a fashion model, said in a statement, “I am very excited to make my acting debut in the latest Aflac commercial. Donald is known for saying ‘You’re fired’; maybe I will be known for saying ‘Aflac.'”

Aflac has featured other celebrities in its ads, including Gottfried, Chevy Chase and Yogi Berra.