Megan Thee Stallion Is Now a Popeyes Franchise Owner in an Extensive Development Deal

Get ready for a new sauce, three merch lines and a lengthy partnership

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial of them all.

On Thursday, legacy fast food chain Popeye’s announced a new development deal with the Grammy-winning artist. At first glance, the partnership looks familiar with its special menu item and dedicated merch. But unlike its competitors, the chain has risen the stakes by introducing the rapper as its newest franchise owner, taking this collaboration a step beyond the temporary team-up.

“I’m

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in