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NEW YORK To the line of cultural icons such as Mr. Clean, Mr. Magoo and Mr. Ed now comes Mr. Mucus, a large, green, slimy animated character that will star in a $22 million campaign from pharmaceutical company Adams Respiratory Therapeutics for Mucinex, an immediate- and extended-release expectorant.
The effort, via Torre Lazur McCann Healthcare Worldwide, Parsippany, N.J., will include TV, radio, print and Internet [Adweek, Oct. 22]. TV will break this week on shows such as CSI, The Apprentice 2 and Desperate Housewives.
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