Meet Torre Lazur McCann's Mr. Mucus

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NEW YORK To the line of cultural icons such as Mr. Clean, Mr. Magoo and Mr. Ed now comes Mr. Mucus, a large, green, slimy animated character that will star in a $22 million campaign from pharmaceutical company Adams Respiratory Therapeutics for Mucinex, an immediate- and extended-release expectorant.

The effort, via Torre Lazur McCann Healthcare Worldwide, Parsippany, N.J.,

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