The Adweek Creative 100: America’s Most Inventive Talent in Marketing, Media and Tech

Our picks from the advertising world and beyond

Headshot of Tim Nudd

Creativity in business is no longer a luxury, if it ever was. The era of hammering consumers into submission through volume and frequency is largely over. In its place is the surging value of the creative idea—the need, more critical than ever, to find fresh and unconventional ways of thinking about what we make, and engaging people to sell it.

Adweek's inaugural Creative 100 honors the current masters of the creative idea. They are makers of advertising, branded content, technology, products, pop culture and more. And they have one thing in common: They engage audiences with clever, fun, fascinating and entertaining content that's an irresistible force in a time of ultimate distraction.

It is not meant to be a definitive list of the absolute most creative people in these industries, nor is it ranked in any way, in some attempt at quantifying creative talent. Rather, it is an evolving mix of senior and junior talent whose work has shone brightly over the previous year. It is also U.S. only, not global. Agency creatives with global roles were not considered, though execs in other industries with some global duties were eligible if they are U.S.-based.

Congrats to everyone on the list. May their stories inspire better work across the board.

Check out all the Creative 100 honorees by category:

30 Copywriters, Art Directors and Creative Directors

10 Chief Creative Officers

10 Digital Innovators

10 Branded Content Creators

10 Viral Content Creators

10 Commercial Directors

10 Visual Artists

10 Celebrities and Influencers

You can also browse the full list alphabetically or follow the entire Creative 100 on Twitter.

This story first appeared in the July 20 issue of Adweek magazine. Click here to subscribe.

@nudd Tim Nudd is a former creative editor of Adweek.