MediaVest Signs On to TRA Service

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In another sign that agencies are coveting more granular TV viewing data, MediaVest Wednesday (April 23) became the first agency to sign for TRA’s set-top-box-based media and marketing research service. Launched earlier this year, the service matches viewing data from digital set-top boxes with shopping behavior provided by frequent shopper cards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in