Mediaedge:cia To Handle Citibank's OOH Assignment

NEW YORK Citibank has decided to move its estimated $12 million out-of-home assignment to WPP Group’s Mediaedge:cia from incumbent Aegis’ Outdoor Vision, both New York, a representative for the banking giant said.

Citibank declined to say what prompted the change. “We periodically like to review our various advertising services,” the representative said.

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