Mediadome Lands CNET’s GameSpot

Mediadome, a company that creates branded browsers for businesses, has landed CNET Networks’ GameSpot as a client. Santa Clara, Calif.-based Mediadome created a browser for game enthusiasts that can be downloaded from San Francisco-based CNet’s GameSpot site free of charge.

The Mediadome-created browser supplies Net surfers with extra screens carrying, in the case of GameSpot, information about games such as product news, reviews, downloads and pricing information. These screens provide an opportunity for contextually placed advertising. In a six-month-long test Mediadome conducted with the Winamp music player, advertising placed on these extra screens snagged a six percent clickthrough rate.