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A past relationship has turned into new business for a unit of WPP Group's MediaCom.
The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com. The assignment is new, as the site previously advertised mostly via paid search. As such, Indeed hasn't employed a media agency before.
The site, which reaches 50 countries, just launched its first global campaign, with ads rolling out in the U.K. first and in the U.S.
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