Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Grey Global Group’s MediaCom has been tapped to handle the estimated $15 million media buying for Allergan’s Refresh Eye Drops brand, sources said.
MediaCom already handles media buying and planning for the Irvine, Ca.-based pharmaceutical company’s Botox brand.
“This assignment creates an Allergan consumer agency of record,” said Dene Callas, MediaCom’s co-CEO and chief strategic officer. “By forming this AOR, Allergan will enjoy a competitive advantage as we will be able to leverage more of their brand power in our strategic approach to media in today’s complex communications marketplace.”
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in