Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
GroupM’s MediaCom Canada won traditional and digital media responsibilities for all of Mars/Wrigley brands across the country, in a three-month review that included competitors like Publicis Groupe’s Starcom and Omnicom’s OMD, the incumbent on the business since 2005.
This is the second major new win this month for the WPP media agency in Canada. Last week, Yum Restaurants International (Canada), operator of fast food venues like KFC, Pizza Hut and Taco Bell—awarded MediaCom its media business.
Mars/Wrigley
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in