Media Report: In TiVo We Trust?

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The PVR market leader is reaching out to advertisers. Slowly, they’re reaching back.

If you can’t beat ’em, sell to ’em.

Personal video recorders have been advertising’s bogeyman of late, demonized for enabling users to skip TV commercials with the push of a button. But now they are working to reposition themselves as opportunities rather than threats.

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