Media Report - Q&A: A Conversation with Roger Schaffner

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Veteran studio marketing and media executive Roger Schaffner launched Palisades Media in 1996 after he left Carat predecessor ICG, taking the $80 million Miramax account with him. Two years later, the Santa Monica, Calif., agency was saddled with a reputation as a “movie shop,” counting Searchlight, Lion’s Gate, Artisan Entertainment and Paramount Classics among its clients and depending on Miramax for about 75 percent of its billings.

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