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Scott Daly, executive vice president and media director at JSM+ Communications, is set to head up a new operation created by the merger of JSM+’s and Colby Effler & Partners’ media buying units.
Combined, the two Dentsu-owned shops will handle approximately $60 million in media billings.
“This move will strengthen both agencies’ ability to provide an integrated media capability for our clients and make us more attractive in new business situations,” said Daly (shown here).
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