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With aggressive growth and standout work, the Group M shop moves from newcomer to A-list star

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In the action thriller Contraband, a reformed con man played by Mark Wahlberg gets pulled back into a life of counterfeiting, shoot-outs and robbery. Yet despite the muscular setup and Wahlberg’s star power, the question remained: Would the picture be able to pull audiences into movie houses where attendance numbers are struggling to recover from near-record lows?

The Hollywood suits at Universal Studios, which produced the movie, needn’t have worried. Contraband premiered over the Martin Luther King Jr.

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