MEDIA AGENCIES: Food for thought

Where the media dollars go, plus the grease on restaurant ad spending





We like to eat out and party and others know it. Thanks to some culinary marketing genius, for example, we’ve recently been sold on the idea of martinis and steaks as the ‘in’ thing. We’ll take anything anytime and anywhere, and that’s exactly what restaurants, hotels, fast-food chains and nightclubs have figured out–last year they all increased their advertising by almost 12 percent, to reach $2.96