Media Agencies: Bull run

Where the media dollars go, plus the quotes on financial-service ad spending





With the American economy in go-go mode–low interest rates, low inflation, low unemployment–investors, small and large, are trying to cash in on Wall Street’s bull market. And financial-service companies are happy to help, as evidenced by a more than 30 percent increase in media spending in the first quarter of 1997, reaching a total of $600 million, according to Competitive Media Reporting. Fidelity Investments led the way, with a nearly 275 percent rise in ad spending over the same period last year.