MEC Names New North American Digital Chief

Dentsu's Jack Bamberger is tapped

After months of searching, Marla Kaplowitz, MEC North America CEO, found her new head of digital operations in Jack Bamberger, who will oversee the agency’s offering across display, social, search, mobile and emerging platforms.

Bamberger was previously at Dentsu America where he was chief consumer engagement officer and set up the agency's digital and social media practice in the U.S. As part of that role, he served as the digital and social lead on the agency’s relationship with the Scotts Miracle-Gro Co. Earlier this year, MEC was selected after a review as the media lead on Scotts.

Bamberger takes over from Carrie Frolich, formerly head of MEC Interaction, who left about a year ago to become head of agency relations, iAd for Apple Inc. He will also join MEC’s North American executive committee.

Kaplowitz, who was named CEO of MEC N.A. eight months ago, said she’s known Bamberger for more than 20 years, beginning when she was a DMB&B media planner on Procter & Gamble and he was a sales rep for Parade. Citing his expertise in integrated marketing, she said she was impressed with the path his career has taken since then. “He’s taken some large interesting risks because of his curiosity," she said. "He was very interested in social early on and figuring out where brands could fit in.”

Before Dentsu, Bamberger was chief client officer at ad technology company, appssavvy. Prior to that job, he was executive vp of Katalyst, hired by co-founders Ashton Kutcher and Jason Goldberg. Earlier in his career, he worked on the publishing side when he worked at Meredith Corp. where his roles included the lead on Meredith 360 as chief innovation officer. He’s also held senior positions at Gruner & Jahr, USA and Time Warner Inc. where he worked with the company’s The Parenting Group and Sports Illustrated.


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