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MEC North America is expanding its relationship with audio manufacturer Harman International Industries. The GroupM media network, which already worked for the audio equipment maker in international markets like China, Russia and the Netherlands, has been named the company’s global media agency of record.
Harman had been working with various agencies in different markets. In the U.S., the company’s media planning and buying has been handled by Doner, which remains Harman’s creative agency.
Last year the Stamford, CT-based Harman spent nearly $6.7
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