Meat Wholesaler Turns to KO

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

J&B Wholesale has enlisted Kruskopf Olson to handle its $2-3 million account following a review.

The shop, which is based in Minneapolis, was hired to increase awareness of the com-pany’s principalbrands, No Name Steaks and Midwest Pride, among grocery retailers and consumers, said Jeff Johnson, the Minneapolis company’s marketing director.

Competing with national entries such as IBP’s Thomas E.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in