MDC Turns To Jarvis To Power Up C+M Creative

With its roster dominated by b-to-b clients, Colle+McVoy is unlike other, more consumer-oriented MDC Partners shops. Now, the holding company hopes a management shift at the agency—and new commitment to the creative department—will change that.

Last week, chief creative officer John Jarvis was named president, replacing Chuck Kushell, who had been in the post nearly three years and will now consult with Toronto-based MDC.