MDB Is Threepeat Winner of D.C. Lottery

ATLANTA MDB Communications has won the five-year, $10 million account of the D.C. Lottery, according to the agency.

The Washington, D.C., shop was chosen following a review involving undisclosed competitors to develop advertising initiatives for all of the lottery’s products. MDB said that this marks the third time it has been selected as agency of record for the D.C. Lottery in the past 10 years.

“Our focus on building relationships and delivering results for our clients has helped MDB enjoy consistent growth for more than two decades,” said Cary Hatch, agency president and chief executive officer. “Having clients select us time and again reinforces the importance of living a culture that holds integrity and quality among its highest values.”

The shop said that work for the local client would start this week. MDB will provide account planning and strategy, creative services and media buying for the lottery’s Powerball and other games.

MDB said that the D.C. Lottery competes directly with the Maryland and Virginia state lotteries. The agency plans to develop broadcast, radio, print, out-of-home and special events initiatives for the client.