McKinney Installs Cook on Audi

ATLANTA Former Mad Dogs and Englishmen executive creative director Dave Cook has joined McKinney + Silver as group creative director.

Cook, 41, joined the Raleigh, N.C., shop this week. He will oversee the Havas agency’s $70 million Audi of America account, its largest.

He will report to executive creative director David Baldwin, who said he tapped Cook to assist the agency manage some aggressive objectives implemented by the automaker.

“Audi wants to double U.S. sales within five years,” said Baldwin, who will continue to oversee all creative work from the agency. The German manufacturer currently sells fewer than 100,000 cars per year, he said. “We have these audacious goals and want to add people who can achieve them.”

Baldwin cited Cook’s work for the Village Voice and Nynex Yellow Pages created at New York’s MDE and Chiat/Day, respectively.

“What I love about Dave’s work is that he never looks at anything conventionally,” said Baldwin. “He has a sense of humor and humanity.”

For Cook, the opportunity to work on his first auto account will be a challenge. “I’ve got a whole team of people doing good work on Audi,” he said. “I’ll add some extra eyes and thoughts … a fresh perspective.”

Audi sells five models in the U.S., but plans to add several more. “This is slightly different for me. It’s one account with many models and different pieces,” Cook said. “It’s good for me to be concentrating on one thing.”

Cook’s advertising career began in London at Gold Greenlees Trott, where he worked on Cadbury, Honeywell, Toshiba and other accounts.