McKinney Gives A4 a New Ride

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“Suddenly, every ride is exciting” is the tagline of McKinney & Silver’s new campaign for Audi’s redesigned A4.

Two 30-second television spots use film noir setups and subtle humor to deliver the message.

“The re-engineered A4 is faster and more exhilarating than its predecessor,” said McKinney copywriter Lisa Shimotakahara. “Audi wanted a level of excitement that would parallel the car.

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