McDonald's Corp., looking to build its trust with African-Americans, is launching a 30-minute infomercial on July 17 that spotlights the company's commitme" /> McInfomercial: McDonald's Community Commitment <b>By Jim Kir</b><br clear="none"/><br clear="none"/>McDonald's Corp., looking to build its trust with African-Americans, is launching a 30-minute infomercial on July 17 that spotlights the company's commitme
McDonald's Corp., looking to build its trust with African-Americans, is launching a 30-minute infomercial on July 17 that spotlights the company's commitme" />
McDonald's Corp., looking to build its trust with African-Americans, is launching a 30-minute infomercial on July 17 that spotlights the company's commitme" />

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McInfomercial: McDonald's Community Commitment By Jim Kir

McDonald's Corp., looking to build its trust with African-Americans, is launching a 30-minute infomercial on July 17 that spotlights the company's commitme

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Although financial details weren’t disclosed, the Burrell Advertising-produced program titled ‘The Mac Report,’ is believed to be an extensive media buy for the company. It breaks first on the Black Entertainment Television cable network and will roll out into spot markets later in the year.
Believed to be the fast-food industry’s first infomercial, the effort is McDonald’s boldest to date to reach black consumers.

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