Mcgarrybowen Joins Reebok Roster

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BOSTON Reebok on Friday said it added independent mcgarrybowen in New York for overall brand strategy, creative and leadership on its sports performance initiatives.

Arnell Group in New York, which is backed by Omnicom Group and has for two years been Reebok’s lead creative resource, continues to be responsible for lifestyle and non-traditional marketing efforts that take advantage of Arnell’s expertise in design, product development and packaging, the client said.

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