McD's Media Chase Pays Off for OMD

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

McDonald’s decision to consolidate an estimated $1 billion-plus in global media duties with OMD capped a yearlong quest by the Omnicom Group network to capture the $500 million-plus in worldwide McDonald’s business it didn’t already handle, sources said.

OMD worldwide CEO Joe Uva and North America CEO Page Thompson first broached the consolidation idea with Light and McDonald’s COO Charlie Bell last winter, sources said—about the time the two client execs called their creative agencies together to pitch the company’s first global ad campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in