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CHICAGO McDonald’s Corp. has signed a deal with Destiny’s Child to sponsor the musical group’s upcoming tour, as well as having the artists appear in television advertising.
“Music is a universal language that touches the lives of everyone,” said Larry Light, global chief marketing officer of the Oak Brook, Ill., company, in a statement. “And it will continue to power our brand as we connect to our customers around the world in fresh, relevant ways.”
McDonald’s last year used pop star Justin Timberlake as a fixture in the launch of its first global campaign, which carried “I’m lovin’ it” as a tagline.
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