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BOSTON-Cracks are starting to appear in the longstanding relationship between McDonald’s restaurants and Arnold Communications.
McDonald’s Boston co-operative has put the Boston-based shop on notice, stopping just short of placing its estimated $20 million creative and media account in review.
Sid Boorstein, president of the Boston co-op, said in a statement that over the next three to six months, “as a matter of good practice, we plan to review this advertising agency relationship.”
The co-op-among the single largest regional McDonald’s groups handled by the Boston shop and one of its largest clients after Volkswagen of America represents 315 owner/operators in eastern Massachusetts, Rhode Island and New Hampshire.
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