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NEW YORK McDonald’s said it would experiment with technology that transforms a user’s Internet browser when visiting certain Web sites.
Beginning last week, visitors to BET.com had their Internet browsers altered to a McDonald’s-branded browser that markets the fast-food chain’s new fruit and walnut salad, which it introduced in early May. Users will retain all normal browser capabilities, while also having a McDonald’s ad and link to an interactive game of catching fruit in a bowl.
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