Brand Marketing

McDonald’s Is Scaling Back Ronald McDonald Appearances Due to Creepy Clown Sightings

Brand is sensitive to 'current climate'

By Christine Birkner

October 12, 2016

Creepy clowns are terrorizing the nation, forcing perhaps the most famous clown mascot of all into temporary hiding. Tuesday, McDonald's announced that it would cut back on Ronald McDonald's appearances at events due to the creepy clown craze.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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