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DDB Readies New Batch of Ads; 2 Arnold Regions in Review
CHICAGO–A quarterly meeting of McDonald’s regional ad shops this week could include news on a fresh advertising theme from lead agency DDB Worldwide, sources said.
DDB last week was thought to have sold new commercials to McDonald’s that will quickly go into production for presentation during the fast-food retailer’s April operators convention, sources said.
The Chicago agency has been working for months on an evolution of or successor to “Did somebody say McDonald’s?” A recent promotion in the Southeast was themed, “Yes, McDonald’s,” but it could not be confirmed if this was a new tagline.
One of the regional shops expected to be participating in Monday’s conference call, Arnold Communications, could be on the verge of losing two large pieces of its McDonald’s business.
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