McDonald’s Sales Were Up in April

CHICAGO McDonald’s Corp. reported that system-wide sales were up 8 percent in April compared with the same month last year.

Chairman and chief executive officer Jim Cantalupo said the chain’s new premium salads, which launched April 21, are drawing more traffic into the restaurants.

“These products are just one example of how we are attracting more customers through compelling, new menu offerings,” Cantalupo said in a statement.

The salads were backed by a national advertising campaign from Chicago agencies DDB and Leo Burnett. Burell, also of Chicago, created an African American commercial and del Rivero Messianu in Miami produced a Hispanic ad.

The Oak Brook, Ill., company has been meeting with its global agencies including DDB and Burnett to solicit new creative ideas.