How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
A McDonald’s spokeswoman confirmed that the company will again turn to the great outdoors this year, having been pleased last year by the results of its first ever national outdoor buy. This year, according to execs in the outdoor industry, Mac will get even bigger.
Last year’s buy included some 20,000 billboards in 1,700 markets.
“It will be bigger than last year; they are very excited about efficiencies,” said Bill Wardell, evp/sales and marketing at Patrick Media Group, who estimated a double-digit percentage increase.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in