McDonald's Launches Creative Review, Moves to Consolidate U.S. Advertising Business

DDB, Leo Burnett have shared duties on main account

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McDonald's is reviewing its creative advertising business in the U.S.

A spokesperson for the restaurant chain told Adweek on Monday: "We are committed to modernizing McDonald's, including how we create customer-facing content. While we value the relationships we have with our current agencies, and will only ever work with companies that share our values, we recognize the agency world is evolving. As such, McDonald's USA is exploring solutions that will provide us with greater integrated strategic thinking, creativity and brand consistency across all our consumer touch points."

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