In 2019, McDonald’s Happy Meals got some unhappy feedback.
A couple of sustainability-minded sisters—ages 7 and 10—weren’t wild about the toys they were getting with their McNuggets and fries. Rather than essentially disposable trinkets made of plastic that isn’t recyclable, they started a petition to ask McDonald’s and Burger King to do better by the planet. It garnered 325,000 signatures.
Cutting back on virgin plastic
Now, McDonald’s is making some moves on the issue. The fast food giant makes over 1 billion toys per year, according to the brand’s vp of global marketing Amy Murray. Most of those items include virgin plastic made from fossil fuels.
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