Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
‘Tis almost the season for McDonald’s latest celebrity-backed partnership, The Mariah Menu—a full menu of beloved items courtesy of the Queen of Christmas herself, Mariah Carey. But before the supersized deal launches on Dec. l3, the brand is releasing an official, festive 30-second spot to kick things off.
While previous Famous Order ads have been pretty simple, featuring solely the artist (or artists, in BTS‘ case) talking through their customized meal, Carey’s spot is a holiday celebration complete with background dancers and a Vegas-style stage.