McDonald’s Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years

Holding company sets up new dedicated unit

McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.