Brand Marketing

McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years

Holding company sets up new dedicated unit

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By Patrick Coffee

August 29, 2016

McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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