Brand Marketing

McDonald’s Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years

Holding company sets up new dedicated unit

By Patrick Coffee

August 29, 2016

McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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