McDonald's Brings Back the McNugget Buddies With Kerwin Frost Collaboration

The campaign from Wieden+Kennedy New York includes a Snapchat AR lens

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

McNugget Buddies, a collection of McDonald’s Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost.

The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy New York.

The meal includes either a Big Mac or 10-piece Chicken McNuggets, fries, a soft drink, and one of six collectible toys with mix-and-match outfits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in