Back in April, McDonald’s announced the impending arrival of the BTS Meal with major fanfare. Supporters of the K-pop sensation quickly catapulted the news to the top of social media trends, setting the pace for what was already poised to be one of the burger chain’s biggest celebrity partnerships to date.
“Seeing the passion and anticipation from our fans worldwide since we announced the BTS Meal has been incredible,” said Morgan Flatley, chief marketing and digital customer experience officer at McDonald’s USA.
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