McCarthy Gets Carded

The McCarthy Group (TMG) here said it has inked direct response television duties worth $12 million annually for an affinity credit card issuer in Irving, Texas.
TMG, the new retail marketing arm of automotive advertising shop The McCarthy Cos., has already launched several 30-second ads touting co-branded credit cards on network and cable TV, said agency chairman Tim McCarthy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in