McCann/A&L Courts Casual Gamers

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Incite Magazines Trying to Quash Stereotype of the Typical Player
SAN FRANCISCO–McCann-Erickson/A&L is trying to reach out to the untapped pool of casual computer and video game players in its $5-6 million launch campaign for Incite magazines.
It is the agency’s first work since its formation through the merger of McCann and Anderson & Lembke’s San Francisco offices this summer.

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