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LOS ANGELES – McCann-Erickson’s office here appeals to consumers’ softer side in its first work for Windham Hill Records.
The TV campaign for the adult contemporary music label breaks this month. Spending for the effort is approximately $5 million, according to industry estimates.
Each of four thematically similar, 30-second spots highlights the music of a different Windham Hill artist against images of nature and home. One spot for artist Jim Brickman uses a consistent shot of a sun-kissed body of water, without cuts or changes in camera angle.
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