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LOS ANGELES McCann Erickson is planning to move creative oversight on General Motors’ Buick account from its office in Birmingham, Mich., to Los Angeles, according to sources.
The Interpublic Group-owned agency is interviewing a short list of creative directors, with an eye toward selecting one to start on the account in Los Angeles early next year, per sources.
GM could not be immediately reached for comment.
Garry Neel, CEO of McCann Erickson in Birmingham, declined to confirm the plan to meld the two offices, but acknowledged that the agency is “looking at ways to leverage the talents that exist in the West Coast offices and studying some options that would represent a new model in how we bring clients holistic and new media solutions.”
Ian
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