A brand new TV spot for GMC Truck begins with a GMC flat-bed tow truck with a Cadillac Seville piggybacked on it. A crusher mashes the luxury Seville int" /> McCANN SAS: THE ULTIMATE ADVERTISING MACHINE? <b>By DAVID KILE</b><br clear="none"/><br clear="none"/>A brand new TV spot for GMC Truck begins with a GMC flat-bed tow truck with a Cadillac Seville piggybacked on it. A crusher mashes the luxury Seville int
A brand new TV spot for GMC Truck begins with a GMC flat-bed tow truck with a Cadillac Seville piggybacked on it. A crusher mashes the luxury Seville int" />
A brand new TV spot for GMC Truck begins with a GMC flat-bed tow truck with a Cadillac Seville piggybacked on it. A crusher mashes the luxury Seville int" />

A brand new TV spot for GMC Truck begins with a GMC flat-bed tow truck with a Cadillac Seville piggybacked on it. A crusher mashes the luxury Seville int" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

McCANN SAS: THE ULTIMATE ADVERTISING MACHINE? By DAVID KILE

A brand new TV spot for GMC Truck begins with a GMC flat-bed tow truck with a Cadillac Seville piggybacked on it. A crusher mashes the luxury Seville int

The spot is from McCann SAS, whose advertising earlier gained some attention for hurling a GMC Jimmy attached to a bungee chord off a bridge. The strategy, from SAS general manager Candace Robbins and creative director Keith Stentz, is to build one memorable image into each ad.
The Troy, Mich., agency and its unique relationship with its only client, GMC, also merit some attention, yet even after three years and a lot of recent talk about reinventing or reengineering client service, McCann SAS is still little known outside Detroit.
SAS was formed out of thin air in 1990 when then GMC Truck...

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