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NEW YORK Several agencies made creative presentations here at Pfizer’s headquarters last week in a review for Viagra’s creative chores, sources said.
The incumbent, Interpublic’s McCann Erickson here, was among those in the mix.
It was not immediately clear how many agencies are participating in the review, and other contenders could not immediately be identified.
A company rep confirmed that the pharmaceutical giant is reviewing but declined to disclose any additional information. McCann, which has handled the business since 2004, declined to comment.
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