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McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro.
The video features cartoonish blobs illustrating an original song about stupid and gruesome deaths (in the spirit of the Darwin Awards), and culminates in a couple of train-related examples. Posted to YouTube in November 2012, it has since racked up more than 45 million views.
P&G won Client of the Year thanks in part to ads promoting Old Spice, as well as for the global brand's Moms-themed, Emmy-winning "Best Job" commercial, both assignments handled by Wieden+Kennedy Portland.
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